
Prompt: Design a philanthropic app.

Problem
Children and young adolescents who go to school in low income areas generally miss out on opportunities for them to gain exposure to new experiences. This is due to their schools not having enough funding or lacking the resources to provide the children with after school activities.



After school programs
Promotes student growth, physical activity & engagement
Focuses on mentor-ship, youth development, sports and recreation
Programs are in high demand
School may not have the funding for transportation or extra staff

Field trips
Advocates real world learning
Create visual connections that impact the child
Kids get excited and keeps their interest
A study at University of Arkansas found how students visiting Art museum “Increased empathy, tolerance & critical thinking”

Feedback from those involved
Krista Reutter
Occupation: Teacher (K-12)
Experience: 6 yrs. Has taught in low income areas
“Lack of life exposure to experiences (many have never seen a play)”
“Activities fight loneliness and negative influences at young age”
“Student’s need positive consistency”
Y. Monteon
Occupation: Previous preschool teacher /
Stay-at-home mother
“I allow my son to build social skills”
“I try to keep him off the TV or tablet”
“I like to feel assured of my child’s safety”
The users
Organizer

Teacher or school staff orchestrating the events
Benefactor

Individuals, companies or public service groups that donate and/or host field trips
Student

Children (ages 6-13) that live in low income areas

Opportunity
Experiences that children go through at a young age create impactful memories that are forever engraved and even have the ability to provide community, influence future career paths and provides positive outlets.
Looking at different scenarios
We started out with a different array of scenarios to explore but soon focused on the top three we wanted to pursue.









We soon began to refine the details of our story identifying all the users. Since the benefactor can donate, host or do both we made two storyboards to convey that.


Educate disadvantaged
Kids
Benefactor Story
Building the app
We started with a product map and then began wire-framing. The goal was to make the app interesting and helpful for everyone.
earpieces are more discreet
We also made an interactive prototype to understand the flow and complexity of the app. After getting feedback we soon realized that we needed to simplify the app.

We decided to take out a large part of the calendar feature and focusing more on the connection between student and benefactor.
Kite
This project was a collaboration with Bethany Valderrama, Lizzeth Sandoval and Kaitlyn Chong.
Visual Journey
Once we got the functionality of the app down we started a journey for the aesthetic of the app. We explore different concepts but soon honed in on our final design.

Top 3 Concepts



Top 2 Concepts


Refinement

Took out the stars to make it less distracting
Moved Notification number here
Changed color to white to make it more airy
Fun for Kids + Adults
Evolution


Please view process book here.
Thank you!
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