Title.png

Kite

A Philanthropy App that gives low-income students the opportunity to experience more in life through after school field trips.

Prompt: Design a philanthropic app.

Problem

Children and young adolescents who go to school in low income areas generally miss out on opportunities for them to gain exposure to new experiences. This is due to their schools not having enough funding or lacking the resources to provide the children with after school activities.

After school programs

Promotes student growth, physical activity & engagement 

Focuses on mentor-ship, youth development, sports and recreation

Programs are in high demand

School may not have the funding for transportation or extra staff

alyssa-ledesma-nMOrt4yVxL4-unsplash.jpg

Field trips

Advocates real world learning

Create visual connections that impact the child

Kids get excited and keeps their interest

 

A study at University of Arkansas found how students visiting Art museum “Increased empathy, tolerance & critical thinking”

Elem-Career-TOP.jpg

Feedback from those involved

Krista Reutter

Occupation: Teacher (K-12)

Experience: 6 yrs. Has taught in low income areas

 

“Lack of life exposure to experiences (many have never seen a play)”

 

“Activities fight loneliness and negative influences at young age”


“Student’s need positive consistency”

Y. Monteon

Occupation: Previous preschool teacher /

Stay-at-home mother

 

“I allow my son to build social skills”

 

“I try to keep him off the TV or tablet”

 

“I like to feel assured of my child’s safety”

The users

Organizer

pasted image 0.png

Teacher or school staff orchestrating the events

Benefactor

pasted image 1.png

Individuals, companies or public service groups that donate and/or host field trips

Student

Student.png

Children (ages 6-13) that live in low income areas

Opportunity

Experiences that children go through at a young age create impactful memories that are forever engraved and even have the ability to provide community, influence future career paths and provides positive outlets.

Looking at different scenarios

We started out with a different array of scenarios to explore but soon focused on the top three we wanted to pursue.

Binder1_Page_1.png
Binder1_Page_2.png
Binder1_Page_5.png
Binder1_Page_4.png
Binder1_Page_3.png
Binder1_Page_4_Page_2.png
Binder1_Page_4_Page_1.png
Binder1_Page_4_Page_3.png
Binder1_Page_6.png

We soon began to refine the details of our story identifying all the users. Since the benefactor can donate, host or do both we made two storyboards to convey that.

unnamed.png
Storyboard Nascent Proposal new22.png

Educate disadvantaged

Kids

Benefactor Story

Building the app

We started with a product map and then began wire-framing. The goal was to make the app interesting and helpful for everyone.

earpieces are more discreet

We also made an interactive prototype to understand the flow and complexity of the app. After getting feedback we soon realized that we needed to simplify the app.

We decided to take out a large part of the calendar feature and focusing more on the connection between student and benefactor.

Kite

This project was a collaboration with Bethany Valderrama, Lizzeth Sandoval and Kaitlyn Chong.

Visual Journey

Once we got the functionality of the app down we started a journey for the aesthetic of the app. We explore different concepts but soon honed in on our final design.

Evolution.PNG

Top 3 Concepts

Concept 1.png
Concept 2.png
Concept 3.png

Top 2 Concepts

Concept 1.png
Concept 2.png

Refinement

Final Direction.png

Took out the stars to make it less distracting

Moved Notification number here

Changed color to white to make it more airy

Bright

Aesthetic

Fun for Kids + Adults

Evolution

Visual Journey.PNG
Thank%20you_edited.png

Please view process book here.

Thank you!

More Projects